What is the difference between reflective sheeting?

REFLECTIVE SIGNS

Reflective signs are used when visibility is vital. A reflective sign uses ambient light (i.e., Headlights from a car) to illuminate itself and is used both by  municipalities and the general public.
Official MUTCD and DOT compliant traffic signs have many specific design attributes that allow the signs to be seen by drivers while on the road. One important factor is the size of the sign text, which gets larger when drivers are in zones of higher speed limits for increased visibility and reaction time. Another design factor important to visibility and reaction time is how reflective the sign is for drivers.

Here is a quick video that shows the different reflectivity of the sheeting. 

 

An additional video can be found below.

We offer three grades of reflectivity.

Engineer Grade, High-Intensity and Diamond Grade. 
All of the reflective signs produced by Highway Traffic Supply are made on a high-quality, anodized Aluminum substrate, sheeted with 3M reflective material. The legends (or wording) are added using one of three different methods; silk screening, lettered with cut vinyl or digitally printed depending on the complexity and/or quantity being made. All of our signs include a clear, 3M™ Protective Overlay to provide extra durability to our signs and creates a barrier to staining by many types of graffiti, including spray paint, permanent markers, lipstick, etc. 
Highway Traffic Supply has manufactured all of our signs in the USA for 23 years. All of our Reflective signs are made to last 7 to 10 years outdoors.

An example of an Engineer Grade Sheeted sign (Top) in the daylight and again with the lights out (bottom) and camera flash on it.
 
highwaytrrafficsupply_reflective_sheeting
Another example of an Engineer Grade Sheeted sign (left) in the daylight and again with the lights out (right) and camera flash on it.